Explainer: What is a behavioral ‘nudge’?

What’s a nudge?

Where did nudging come from?

Syracuse, N.Y., saw a $1.5 million boost in back-tax collections after adding a handwritten note to collection letters.

What’s the appeal of nudging?

What are some city-level examples of nudges in action?

Durham, N.C. is testing whether behavioral nudges can get commuters out of their cars and into alternatives such as carpooling, cycling, walking, or riding transit.

Is nudging enough?

Is nudging manipulative?

What’s the future of nudging?



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Bloomberg Cities

Bloomberg Cities


Celebrating public sector progress and innovation in cities around the world. Run by @BloombergDotOrg’s Government Innovation program. bloombergcities.org